Privacy Policy

Introduction

At Howco Group plc ("Howco," "we," "us," or "our"), we are committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Website") or use our services, including when you create an account, place an order, or contact our customer service.

Please read this Privacy Policy carefully. By accessing or using our Website or services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website or services.

Data Controller

Howco Group plc is the data controller responsible for your personal information. Our registered office is located at:

For questions about this Privacy Policy or our privacy practices, please contact our Data Protection Officer:

Email: [email protected]
Phone: +44 (0) 141 248 0500

Information We Collect

We collect several types of information from and about users of our Website, including:

Personal Information

Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device, such as:

• Identity Data: Name, username or similar identifier, title, company name, job title
• Contact Data: Billing address, delivery address, email address, telephone numbers
• Financial Data: Payment card details (stored securely by our payment processors)
• Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us
• Profile Data: Your username and password, purchases or orders made by you, your preferences, feedback, and survey responses
• Business Information: Information about your business such as company size, industry, and business needs (for business customers)

Non-Personal Information

• Usage Data: Information about how you use our Website and services
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website
• Marketing Data: Your preferences in receiving marketing from us and our third parties and your communication preferences

Information from Third Parties

We may receive information about you if you use any of the other websites we operate or the other services we provide. We also work with third parties and may receive information about you from them.

Cookies and Similar Technologies

We use cookies and similar tracking technologies to track activity on our Website and hold certain information. For detailed information about the cookies we use and the purposes for which we use them, see our Cookie Policy.

How We Collect Your Information

We use different methods to collect information from and about you, including:

Direct Interactions

You may give us your personal information by:

• Creating an account on our Website
• Placing an order for our products
• Filling in forms on our Website
• Subscribing to our publications
• Requesting marketing materials
• Participating in a promotion or survey
• Contacting us with inquiries or providing feedback

Automated Technologies

As you interact with our Website, we may automatically collect Technical Data and Usage Data. We collect this data using cookies, server logs, and other similar technologies.

Third Parties

We may receive personal information about you from various third parties such as:

• Analytics providers
• Advertising networks
• Search information providers
• Payment processors
• Credit reference agencies (for business customers with credit accounts)

How We Use Your Information

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
• Where we need to comply with a legal or regulatory obligation
• Where you have given consent

Purposes for Using Your Information

We use your information for the following purposes:

• To create and manage your account
• To process and fulfill your orders
  • Process payments
  • Arrange for shipping
  • Provide invoices and order confirmations
• To manage our relationship with you
  • Notify you about changes to our terms or privacy policy
  • Ask you to leave a review or take a survey
• To provide customer support
  • Respond to your inquiries
  • Address product issues
• To improve our Website, products, and services
  • Administer and protect our business and this Website
  • Use data analytics to improve user experience
• To provide personalized experiences
  • Recommend products that may interest you
  • Remember your preferences
• To communicate with you about our products, services, and promotions
• To comply with legal obligations
  • Tax reporting
  • Product safety requirements
  • Responding to legal requests and preventing harm

Marketing Communications

We may use your personal information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you.

You will receive marketing communications from us if you have requested information from us, purchased goods from us, or if you provided us with your details when you registered for a promotion and, in each case, you have not opted out of receiving marketing.

Opting Out

You can ask us to stop sending you marketing messages at any time by:

• Following the opt-out links on any marketing message sent to you;
• Logging into your account and adjusting your marketing preferences; or
• Contacting us at any time at [email protected]

Where you opt out of receiving marketing messages, this will not apply to personal information provided to us as a result of a product purchase, warranty registration, product experience, or other transactions.

Disclosure of Your Information

We may share your personal information with:

Service Providers

Third-party service providers who perform services on our behalf, such as:

• Payment processors
• Shipping and logistics providers
• IT and system administration providers
• Marketing service providers
• Customer service providers

Business Partners

When necessary to fulfill your orders or provide services you've requested.

Professional Advisers

Including lawyers, bankers, auditors, and insurers who provide professional services to us.

Government and Regulatory Authorities

When required by law, regulation, or legal process.

Corporate Transactions

If we sell, transfer, or merge parts of our business or assets, your personal information may be transferred to a third party. If this happens, we will notify you and ensure that your data continues to be used in accordance with this Privacy Policy.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law.

International Transfers

We operate internationally and may transfer your personal information to countries outside your country of residence, including to countries that may not provide the same level of data protection as your home country.

If we transfer your personal information to countries outside the European Economic Area (EEA) or the United Kingdom, we will ensure that appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules
• Participation in recognized frameworks like the EU-US Privacy Shield (when available)

Data Security

We have implemented appropriate security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the data
• Whether we can achieve those purposes through other means
• Applicable legal requirements

In some circumstances, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your Legal Rights

Depending on your location, you may have various rights regarding your personal information. These may include:

For European Economic Area (EEA) and UK Residents

• Right to Access: Request access to your personal information
• Right to Rectification: Request correction of inaccurate personal information
• Right to Erasure: Request deletion of your personal information
• Right to Restrict Processing: Request restriction of processing of your personal information
• Right to Data Portability: Request the transfer of your personal information
• Right to Object: Object to processing of your personal information
• Right to Withdraw Consent: Withdraw consent where we rely on consent to process your information
• Right to Lodge a Complaint: Complain to a data protection authority

For California Residents

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the following rights:

• Right to Know: Request disclosure of personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt-out of the sale or sharing of personal information
• Right to Limit Use: Limit use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not to be discriminated against for exercising your rights

For All Users

To exercise your rights, please contact us at [email protected]. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights).

Children's Privacy

Our Website is not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact our Data Protection Officer at: